Why Dolly Parton Re-Recorded 9-To-5 For Squarespace's Super Bowl Commercial

In the commercial, which was directed by Damien Chazelle — the filmmaker behind Whiplash and La La Land — we see a drab workplace environment that comes to life as soon as 5 p.m. hits. Suddenly, the employees are off-the-clock and enthusiastically acting out their passions and dreams, which range from dancing to floristry to woodworking. Though Parton starred in the 9 to 5 film and the accompanying music video, the singer/songwriter does not make a live-action appearance in the Super Bowl ad, but she does make a cameo as a headshot. In one moment toward the end of the commercial, when Parton sings about making the "website that is worthy of your dreamin,'" we see her appear on the cover of the fictional Five to Nine magazine as she gives a wink to the viewer, a signal to start hustling for their dreams. 

On the promotion's page, Parton expounds upon the remake in her own words. "It feels good to reinvent my 9 to 5 anthem for a new generation of entrepreneurs. I'm proud to be of service and to be an inspiration," she said. For Parton, a hustler herself — who once told ABC News "I count my blessings more than I count my money, but I need to count my money, too" — the Super Bowl ad is a fitting way to encourage others to do the same.