Whatever Happened To Milk Snob After Shark Tank?

Prior to her "Shark Tank" appearance, Disbrow had been selling Milk Snob car seat covers for 18 months. In that time, they made $1.2 million in sales. All of that was done via social media.

But after "Shark Tank," Milk Snob blew up.

The company graduated from social media sales to retail, both online at sites like Amazon and in real-world stores like Target. In 2017, Milk Snob partnered with Disney to offer a line of licensed baby covers. In 2019, the company opened its headquarters in Richardson, Texas, which distributes the company's many products.

Yes, the company has expanded beyond its original multipurpose baby covers. As Chief Operating Officer Babette Bevan says, "Our goal is to have everything that mom wants suited for her style" (via Community Impact). In addition to the baby covers, Milk Snob now offers blankets, hats, silicone pacifiers and teethers, sleep bags, baby nests, and more (via Milk Snob).

Milk Snob is a textbook case of how much a "Shark Tank" appearance can help a growing business.