Whatever Happened To Liddup After Shark Tank?

Yes and no. 

In September 2014, LiddUp entered a strategic partnership with industry-leading cooler and housewares manufacturer Igloo, in which Igloo would be making and selling a line of Liddup-brand light-up coolers (via PR Web).

That deal eventually expired. Then, in March 2018, LiddUp announced a new partnership with the Outdoor Recreation Company of America, or ORCA (via YouTube).

However, LiddUp coolers are no longer available as of July 2022, as Orca no longer offers them on its website (via Orca Coolers). LiddUp's Facebook, Twitter, and Instagram pages all stopped receiving updates in 2019, the company's website is no longer live, and the last product review about them was published in January 2020 (via Power & Motor Yacht).

While these deals with Igloo and Orca no doubt made Jayson Sandberg and Taylor Guiazdon a healthy sum of money, LiddUp just couldn't sustain its overall success.