What Song Is Playing In Kia's Emotional Super Bowl Commercial?

As has become relatively standard for brands airing commercials during the big game, Kia premiered its Super Bowl ad online a few days before kickoff. Around the same time the commercial dropped, Ad Age published a piece about its creation.

"Our goal is to inspire the world's biggest audience with a Super Bowl experience that evokes that emotion felt when creating something incredible from power; with the hope it motivates them to bring their own power to life," said David Angelo, founder of the advertising agency David&Goliath. Incorporating Cat Power and Coldplay's song "Wish I Was Here," then, is part of how Angelo and his team at David&Goliath aimed to achieve this goal, pairing a heartstring-tugging story with emotional music.

The Ad Age piece also revealed that the commercial's young figure skating star is not a trained actor but a student at a performing arts school in Toronto who landed the part in an audition that spanned 26 cities. Choreographing her routine was Toronto-born professional figure skater Elizabeth Putnam.

Even though the spot is only just about a minute in length, from an extensive search for its star to its use of a popular licensed song, the team behind the commercial seems to have made a genuine effort to create something more substantial than a typical advertisement.