What Is The Song In The Ford Finish Strong Commercial?

The uplift is provided by Swedish singer Nano, and it's his 2017 single "Hold On."

The lyrics for "Hold On" are about perseverance in the face of adversity. "I close my eyes and pray for a break," Nano sings at the start of the song. "I can see everything going my way. I take a deep breath as I hear my kids play. And I know I got to be brave."

"You gotta have the patience and believe you're gonna make it -– Gotta hold on," Nano sings in the pre-chorus. "I know you're crying on the inside but you fake it 'til you make it –- Gotta hold on."

It's a moving message for anyone, but Nano sings it from personal experience, having had legal issues that sent him to jail as a young man, which kept him away from his budding family. He turned his life around and focused on his music, and eventually made his way to the Melodifestivalen 2017, Sweden's qualifying event for the famous Eurovision Song Contest, the pop music extravaganza lovingly spoofed in the Netflix movie of the same name. "Hold On" came in second, and went on to peak at number 4 on the Sverigetopplistan, the Swedish record chart.

"Hold On" is the perfect song to carry the message of perseverance and faith that we'll get through this, which is something we all need to hear right now.