Target's 'woke' Christmas ornaments have caused a fierce debate online
Target’s inclusive Christmas ornaments have become the center of social media conversation after a viral tweet dubbed them “woke.”
The ornaments feature nutcrackers with Pride flags and a Black Santa in a wheelchair. They’ve become the center of online rhetoric after a popular X, formally known as Twitter, account shared photos of the Christmas ornaments inside of a Target store.
Social media users, and product reviewers alike, have been sharing different opinions about the ornaments online, while the conversation also made its way to Fox News last night.
Target’s inclusive Christmas ornaments labelled “woke” online
Conversation over the ornaments was sparked when X account @endwokeness shared photos of the Target products, writing: “Target outdid itself this year for Christmas.” The photos featured nutcracker ornaments with the LGBTQ+ flag and Black Santa Clauses in wheelchairs.
It’s important to note that Target also stocks various other versions of the Nutcracker, including more traditional ones, along with a white wheelchair Santa and standing Santa clauses too.
Fox News host Jesse Watters reportedly widened the conversation offline on Thursday, telling viewers: “Gay nutcracker, complete with a rainbow hat, a trans flag – full price, $12, but right now it’s on sale for $8.”
“Target also sells Santa ornaments, but Target Santa is in a wheelchair and is Black,” he continued. ““Yes, you have Black Santa in the wheelchair— we don’t have anything against Black Santa, or disabled Santa. I think if Santa has a disability then that’s fine,” Watters added, before asking Outkick host Riley Gaines: “But why do you think Target is selling this type of merch?”
Gaines responded, as reported by Mediaite, by asking who Target is targeting with the products and adding: “I think the majority of people, parents especially, they can acknowledge that gay nutcracker, Black disabled Santa has gone way too far.”
X users weighed in on the products, many siding with their stance, dubbing Target’s Christmas ornaments “woke” in tweets. “When will companies finally start to realize it? Go woke, go broke,” wrote one user.
Support for the Christmas ornaments too
Others however have voiced support for the inclusive decorations, denouncing ‘woke’ remarks. “I don’t see the problem. If I were disabled I’d appreciate this. It’s now ‘woke’ just because you validate something that isn’t common,” reads one tweet.
“I truly don’t understand why people get upset with the diversity Target offers,” reads another tweet.
Reviews of the ornaments display similar opinions too, with one user writing that it “shows inclusivity and love for all during the holiday season,” and adding that “it’s a shame so-called Christians forget that Jesus loved everyone.”
Target pulled Pride products earlier this year
Earlier this year, Target similarly became the focus of outrage over a Pride Month range released in June. It led to products being pulled after staff faced abuse and even bomb threats.
After backlash, Target reviewed and removed various products, citing the safety of its staff as the reason. A spokesperson at the time said: “Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work. Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”
