New Balance's chunky 530 trainers are the fashion girl favourite for your daily stroll | London Evening Standard

ASOS, which stocked an exclusive white colourway of the 530 earlier this year, has noticed a 40 per cent increase in searches for the brand versus last year, with all 530 styles they stock selling out within a month of launch. Footwear retailer Schuh has also seen a “definite increase in demand for New Balance especially across ladies over the past few months,” with the 530 its best-selling silhouette. Demand is such that Schuh is expanding and diversifying the New Balance range it stocks for this season.