How to see posts from your favorite facebook pages more often

Facebook is Hiding Posts from You.

Facebook has recently undergone major changes to its News Feed, pushing more content from friends and family and less from pages not deemed as “trusted sources”. This was done in response to fake news and donkey (poor quality) content that have been populating the News Feed in recent years.

These “trusted sources” are to be designated by Facebook through rankings put up by “a diverse and representative” group of Facebook users. Pages that are not considered “trusted” by Facebook, even those users choose to follow, will most likely show up a lot less on their news feed.

This whole thing with trusted sources may be a way for unicorn (high-quality) pages to float more to the top like the cream of the crop. Meanwhile, donkey pages that may not be as trustworthy or relevant with their content may get buried with the updated news feed.

Despite this seemingly drastic change, there are still ways for you to see the content you want from the pages you like. If you wish to make sure certain pages make it on your news feed, you may do so with the following steps:

1. On the Facebook homepage, click the drop-down arrow on the top right and select “News Feed Preferences”.

Harry Guinness is a photography expert and writer with nearly a decade of experience. His work has been published in newspapers like The New York Times and on a variety of other websites, from Lifehacker to Popular Science and Medium’s OneZero. Read more.

Facebook’s News Feed algorithm is a bit of a black box. It monitors dozens of signals and (supposedly) delivers the content you want to see. Unfortunately, it rarely works like that.

If there are some Pages that you love (say, How-To Geek‘s Facebook page), you won’t actually see very many posts from them—and that’s about to decrease even more.

While there’s no way you can guarantee Facebook will show you every post, you can it to show them first in your News Feed and to send you up to five Notifications a day when the page posts. Here’s how.

On the Web

Go to the Page you want to see first in your feed and hover over where it says Following.

Select See First under In Your News Feed.

In addition, if you want to enable Notifications, click the little pencil icon next to Notifications. (If you want notifications off, just check “All Off” here.)

Select whatever you want here, and click Done.

Now you’ll see posts by the page first in your News Feed, and (optionally) get a few Notifications a day when it posts. Obviously, you don’t need to turn on both options. If you only want to see it first or get Notifications, you can.

On Mobile

Go to the Page you want to see first in your feed and tap where it says Following.

Select See First under In Your News Feed and, if you want, turn on Get Notifications. To configure what notifications you receive, tap Edit Notification Settings and select the ones you want.

As you have heard, Facebook is currently rolling out a major change to its News Feed which will promote more content from friends and family, and less from Pages, particularly those not deemed as “trusted sources”. This shift in focus comes as a result of the rise in fake news and declining engagement on the platform, both of which have become more significant concerns in recent years.

In terms of “trusted sources”, these providers will be designated by Facebook through rankings put up by “a diverse and representative” group of Facebook users. Pages that are not considered “trusted” by Facebook – even those users choose to follow – will most likely show up a lot less in their feed.

This whole thing with trusted sources may be a way for high-quality Pages to float to the top, like the cream of the crop. Meanwhile, poor pages which may not be as trustworthy or relevant with their content could get buried.

But despite this seemingly drastic change, there are still ways for you to see the content you want, from the Pages you like.

If you want to make sure certain Pages make it on your news feed, you can do so with the following steps:

1. On the Facebook homepage, click the drop-down arrow on the top right and select “News Feed Preferences”.

2. Select “Prioritize who to see first”.

3. Choose “Pages only” in the view options. You can then select the pages you wish to see first in your News Feed through here.

If a particular Page happens to be a great for you, and you want to keep seeing its content in your feed, you can also go directly to that Page and click on the ‘Following’ button to see a drop-down menu with options on how posts from that Page can appear in your feed.

Selecting “See First” lets you receive posts from that Page in your News Feed right when it’s posted, so you won’t miss any updates from that particular Page.

Sharing posts from the Pages you like with friends and family will also indicate to Facebook that you’re okay with the content from them, thus making sure you see more from those Pages, more often.

There have been plenty of changes on Facebook over the years, and users have always found ways to adapt to them. Use the steps above to take control of your News Feed and prioritize which posts to see first.

In this post, we will discuss the changes that you need to do to get the notifications from your favorite Facebook page.

Facebook is making few changes in its algorithm. As a result of this, no one can guarantee that you would be able to see every post from your favorite Facebook pages. However, if you don’t want to miss any posts from your favorite Facebook page, you need to make few changes to receive the notification of the posts.

In this post, we will discuss the changes that you need to do to get the notifications from your favorite Facebook page. The process of doing the same is different on the web and mobile. We will be discussing the steps for getting the posts from your favorite Facebook page for both the devices.

What to do if you are running Facebook on PC?

If you are using Facebook on PC, follow the steps given below to see posts from your Facebook more often.

Step 1: Search for the page from where you want to see the posts more often and open it.

Step 2: Hover over “Following” tab.

Step 3: Under “In Your News Feed,” select “See First.”

If you want to get notifications whenever something new is posted in the page, you need to go two steps further.

Step 4: Click on the pencil icon placed next to “Notification.”

Step 5: “Choose what you see from this page” dialog box will appear on your screen. Check the box that says “Post.” You will be now notified whenever the page post content similar to your choice. Click on “Done.”

Now you will never miss a post from your favorite Facebook page.

What to do if you are running Facebook on Mobile?

The procedure is pretty much the same even if you are running your Facebook account from your mobile. But still here is a quick guide for you.

Step 1: Open the Facebook page from where you want to see the posts.

Step 2: Click on “Following.”

Step 3: Now toggle on “Get notifications” and then select “See First” under the “In Your News Feed” section.

After making these changes, you will be able to see up to five notifications whenever the page publishes a new post. And also, posts from this page will be the first thing that you will see in your news feed.

If you want to receive notifications from this page, tap on “Edit Notifications Settings” and tick the circle in front of “Posts.” You will be now notified whenever the page publishes a post.

See First and Most Recent for the win.

I often disagree with Facebook’s algorithms about what makes a top story tops. Last week, I showed you five ways to clean up your Facebook news feed by removing the things you don’t want to see. Now, let’s take the opposite approach.

Here are two ways to see raise the profile of the things you do want to see so they don’t get lost in the shuffle of content that Facebook’s algorithms deal to you. You can stack the deck so you see most recent posts and your posts from your favorite friends and pages first.

Choose pages to See First

Facebook lets you pick up to 30 people or pages to see first in your news feed. They won’t always show up first, but when they have a recent post, it’ll show up at the top of your feed. Your See First selections aren’t ranked so you can choose them in any order.

There are two ways to tab a friend or page as a member your See First club using the Facebook app.

1. Navigate to the page you want to add, tap the Following button and then change Default to See First in the In Your News Feed section.

Screenshot by Matt Elliott/CNET

2. If you want to select multiple entries to the See First club, then it’s faster to tap the More button (the triple-line “hamburger” button in the bottom right), scroll down to the bottom and tap Settings and then tap News Feed Preferences. Next, tap Prioritize who to see first and make your picks.

Screenshot by Matt Elliott/CNET

On the Web, you’ll find the See First option under the Following button on a specific page, and you’ll find the News Feed Preferences listed on the menu by clicking the down-arrow button in the top-right.

Sort by Most Recent

Facebook’s default method for sorting your news feed is Top Stories. It attempts to show you the most popular stories from friends, pages and groups at the top of your news feed. If you just want to see what’s happening most recently among your Facebook friends and pages you follow, then you can quickly switch to a chronological version of your feed with the most recent posts at the top.

On the Facebook app, tap the More button and in the Explore section, tap Feeds and then tap Most Recent. You’ll now see a version of your news feed in chronological order, removing all of the guesswork of Facebook’s algorithms about what you might want to see.

Back on the main page from the More button, you can add a Most Recent line to the Shortcuts section just above Explore to make your Most Recent news feed easier to access. Tap the small Edit button on the right, find Most Recent on the list, tap the Auto button and select Pin to top of shortcuts. Now, a Most Recent ordering of your news feed is only two taps away — More button then Most Recent under Shortcuts.

To be clear, the Top Stories version of your news feed remains; it’s still there when you tap the news feed button at the bottom left of the app. The Most Recent feed is an alternative version that you can access from the More button.

On the Web, you can actually switch your news feed from Top Stories to Most Recent. Just click the triple-dot button next to News Feed in the left columns and click Most Recent.

It was easier to reach your Facebook fans a couple years ago.

The site just wasn’t as crowded as it is today.

There was less competition in the news feed — so the news feed algorithm (formerly known as EdgeRank) didn’t need to hide as many of your posts.

But times have changed.

These days your Facebook posts are seen by an even lower percentage of your fans — which should be expected of a growing social network.

These stats from EdgeRank Checker illustrate the recent decline in Reach:

Basically, as more posts crowd the news feed, fewer fans see updates from your page.

But again, this should be expected since the more pages people follow (and friends they have), the more crowded their news feed becomes.

Here’s the Only Way to Guarantee Your Fans See ALL Your Facebook Posts

This dilemma has created a challenge for most of us running Facebook pages for our businesses.

A successful page now has to run Facebook ads to get targeted Likes & expose posts to more users.

Turning on the Get Notifications feature for a page is easy.

1. Go to the page you want to get notifications from
2. Hover over the Liked bubble (you must Like a page to get notifications)
3. Select Get Notifications

That’s it!

Now you’ll receive a notification on your personal profile each time the page posts a Facebook update.

And if you want your fans to see EVERY SINGLE post your page publishes, just ask them to turn on “Get Notifications” for your page.

Then, whenever you update your page, more fans will get the chance to Like, share, or comment on your posts.

It might seem a bit hokey to request this of your fans, but it’s a sure-fire way to make sure they see everything you post — regardless of what Facebook’s algorithm says. 😉

Conclusion: Some Words of Caution

Just so you know, there are some downsides to having notifications turned on for your favorite Facebook page, including if the page:

• posts too much
• posts the same updates multiple times with different targeting

If there are 20 posts a day, that means 20 notifications on your profile. That could annoy even the most active Facebook users — and cause you to unlike the page.

So keep this in mind when recommending the Get Notifications feature to your Facebook fans.

In addition, many pages post the same update for different demographics (countries, languages, gender, etc).

If your favorite page posts this way, and you turn on Get Notifications, you’ll be alerted for each update — regardless of the target audience.

This is a minor problem, but I still think Facebook needs to fix it.

Do you have notifications turned on for your favorite pages?

Have you ever asked fans to turn on Get Notifications for your Facebook page? What are the results?

Last Updated: October 4, 2016

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Over the years, Facebook has made a number of changes to the algorithm they use to determine which posts will show up in your default news feed. Sadly, none of those changes have ever been, “Let me decide for myself.”

A couple of years ago, they made a particularly major change from the point of view of Facebook Pages. Previously, if you Liked a Page, you would probably see their posts fairly frequently in your news feed unless you chose not to see them. Then Facebook decided that they were going to significantly limit how many people would see your Page’s posts… unless the Page owner paid for the privilege. This change got a lot of news coverage at the time, with a lot of companies really upset because they had often spent a lot of money to get their followers in the first place and they saw their posts’ organic (aka non-paid) reach drop enormously.

Since then, Facebook has made more tweaks to the algorithm and in August 2016, Marketing Land reported on a study by SocialFlow that said in the first half of the year, Facebook Pages’ organic reach had declined by 52% in the first six months of the year.

Now, while Page owners were understandably frustrated by this turn of events, a lot of regular Facebook users were probably too busy playing the world’s biggest violin to notice. 🙂 There have certainly been plenty of Pages that overshared when there was no cost involved.

However, some users actually are interested in what the companies they’re following are posting—otherwise they could just UnLike them or not Like them in the first place. If you’re one of these people who wish you could see more of your favourite Pages’ posts—like the ones shared by, say, I don’t know… Tech for Luddites—there are a few ways you can improve your chances of doing so.

• Engage with their posts. Now at first you may have to go to the Page’s Timeline if they’re not showing up in your news feed. But the more often you Like, Share, or Comment on a Page’s posts, the more likely they are to show up in your news feed in the future. They’re also more likely to start showing up on other people’s news feeds. For example, T4L has about 1,100 Facebook followers. If I post something and no one engages with it, it may show up in the news feeds of 30-50 followers. But if even just a few of those people Like, Share, or Comment on a post, it might be seen by 3 or 4 times as many people. Which will then usually increase the number of Likes, Shares, and Comments. It’s basically one giant positive feedback loop . 🙂
• Add them to your See First list. This is a setting you can choose when you click the Like button on the Page’s Timeline and then click the Edit button (looks like a pencil). This tells Facebook you want to make these posts a priority. (You can also do this for your friends’ posts from a button on their Timeline or from the News Feed Preferences popup you can access by clicking the down arrow at the top right of Facebook, beside the question mark.)

Get notifications. The same menu from the Liked button offers an option to receive notifications and even lets you choose which type of posts you want to be notified about. And what’s really nice is that it tells you how often this Page posts, so you can decide if it’s going to be too much.

You may also be interested in:

Control What You Share

Today we’re introducing a new tool to give you more control over what you share to News Feed by managing who can comment on your public posts. Now, you can control your commenting audience for a given public post by choosing from a menu of options ranging from anyone who can see the post to only the people and Pages you tag.

The goal of News Feed is to connect you to what matters most to you: the people in your life, interesting content and the world around you. The friends you add, the Pages you like, the groups you join and the things you interact with all shape how your News Feed looks on any given day.

By adjusting your commenting audience, you can further control how you want to invite conversation onto your public posts and limit potentially unwanted interactions. And if you’re a public figure, creator or brand, you too can choose to limit your commenting audience on your public posts to help you feel safe and engage in more meaningful conversations with your community.

This new tool is the latest example of how we’re helping you control and curate your News Feed to best reflect who you are as your interests and priorities evolve. We also want to continue to help you understand why you see the content you do on News Feed.

Control What You See

We’re also making it easier to sort and browse News Feed, giving you more control over what you see. We recently launched Favorites , a new tool where you can control and prioritize posts from the friends and Pages you care about most in News Feed. By selecting up to 30 friends and Pages to include in Favorites, their posts will appear higher in ranked News Feed and can also be viewed as a separate filter. People who use Favorites frequently can access it from the Feed Filter Bar, a new menu at the top of News Feed.

The Feed Filter Bar offers easier access to Most Recent too, making it simpler to switch between an algorithmically-ranked News Feed and a feed sorted chronologically with the newest posts first. Android app users can access the Feed Filter Bar when they scroll up on News Feed. The same functionality will be available in the iOS app in the coming weeks. Regardless of how often you use them, you can find Most Recent and Favorites in the Shortcuts menu.

These are just the latest additions to our existing controls suite designed to help you control what you see in News Feed, including tools such as Snooze (where you can temporarily hide posts from a person, Page, or group) and the ability to turn off political ads .

Understand Why You See Suggested Posts in News Feed

To help you discover new and relevant content, we suggest posts in your News Feed from places like Pages and Groups that you don’t already follow, but we think you may be interested in. These post suggestions are primarily based on factors such as post engagement, related topics, and location. Because you haven’t chosen to follow these accounts on Facebook, we have clear guidelines about what content we aim to recommend to people .

Today, we’re also providing more context around the content we suggest in News Feed by expanding “Why am I seeing this? .” This means that you’ll be able to tap on posts from the friends, Pages, and Groups you follow as well as some of the posts we suggest to you and get more context on why they’re appearing in your News Feed.

Several factors influence your suggested posts in News Feed such as:

• Related engagement: A post may be suggested for you if other people who interacted with the post also previously interacted with the same group, Page or post as you.
• Related topics: If you’ve recently engaged with a certain topic on Facebook, we may suggest other posts that are related to that topic. For example, if you recently liked or commented on a post from a basketball Page, we could suggest other posts about basketball.
• Location: You may see a suggested post based on where you are and what people near you are interacting with on Facebook.

To update what you want to see and how you share to your News Feed, check out your News Feed preferences and privacy settings in the app and adjust them to your liking. We know that helping you better manage your experience on Facebook can support wellbeing, so we will continue to invest in ways to give you more control and context.

How often you should be posting on your business’s Facebook page varies. A lot. Posting times depend on the amount of followers you have as well as their interests, age range, and even their habits on Facebook. Frustrating answer, right?

Look at Your Follower Count

Well, let’s back up. The rule of thumb for Facebook posts has always been twice a day—but bear in mind that this suggestion is for business pages that have at least 10,000 followers. If your business page has hit that mark, then post twice a day.

However, if your business page has less followers, like a few hundred or a few thousand, you don’t really have a rule of thumb (sorry, guys). A Hubspot study showed that businesses who had smaller followings saw 50% fewer clicks per post when posting twice a day. Not good.

Quantity vs. Quality

This isn’t the end of the rope, though. If your following isn’t huge, focus your Facebook marketing efforts not necessarily on frequency, but simply crafting awesome, relevant, and just better content catered to your audience. Facebook users are more apt to click and engage in a post if it’s relevant to their interests. In other words, get to know your audiences’ interests and behaviors before you start cranking out posts.

LONDON, ENGLAND – AUGUST 03: A person holds an iPhone displaying the Facebook app logo in front of a computer screen showing the facebook login page on August 3, 2016 in London, England. (Photo by Carl Court/Getty Images)

Facebook users are going to have to take extra steps if they truly want to see News Feed posts from their favorite sports teams, news media outlets, their local churches, restaurants they like and more.

Posts from Facebook pages are being de-prioritized so users have more interactions with friends and family and see less content from businesses and brands.

“Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content.”
— Facebook’s newsroom blog, Jan. 11, 2018

While content from reputable publishers will surface in News Feed, Facebook has not said how it will define which are considered reputable. This could mean legitimate news articles from trustworthy media will not show to Facebook users.

This News Feed change is not the same as a recent test Facebook did where it moved all Page content to the Explore tab.

“Page posts will still appear in News Feed, though there may be fewer of them,” Facebook’s newsroom blog post says.

DESKTOP– How to see Facebook Page posts:

• Go to News Feed Preferences on Facebook.com. Look on the left-hand side and click the three dots next to News Feed.

• CHOOSE “PRIORITIZE WHO TO SEE FIRST” FOR THE PAGES YOU WANT TO SEE IN YOUR NEWS FEED.

• A LIST WILL APPEAR OF ALL OF THE PEOPLE AND PAGES YOU LIKE ON FACEBOOK. CLICK THE PAGES YOU’D LIKE FACEBOOK TO GIVE PRIORITY IN YOUR NEWS FEED, THEN CLICK “DONE.”

IF YOU ACCESS FACEBOOK ON AN iPHONE OR iPAD:

1. Click “Settings”
2. Click “Preferences”
3. Choose which pages you’d like to prioritize first.

IF YOU ACCESS FACEBOOK ON AN ANDROID PHONE OR TABLET:

1. Click “News Feed Preferences”
2. Click “Prioritize Who to See First”
3. Choose which pages you would like to appear in your News Feed

Facebook also wants more people to use the “Watch” tab to see video from shows they follow. “Watch” launched back in August 2017.

Facebook is finally making it easier to bypass the algorithm and just see what your friends and family have posted most recently, with a new Feed Filter Bar arriving alongside new curation tools for news. The feature – which will appear at the top of your Facebook News Feed – will also be the home to Favorites, the recently-added VIP grouping option which allows posts by up to 30 friends and pages to get pushed to the top of the app.

Algorithmic sorting has been one of the key methods by which social networks such as Facebook try to make their apps stickier and more addictive. By attempting to learn what sort of posts – as well as which people and companies – individual users are most interested in, the promise is that they’ll be served up with more content like that whenever they check the app.

At the same time, though, there’s been no shortage of pushback about the systems. It’s not only Facebook seeing it, either, with Instagram and Twitter both accused of hiding content behind the claim of algorithmic filtering. Many offer an option to sort by date, but that change can often not be persistent, and will reset periodically.

The new Facebook Feed Filter Bar, however, promises to be a more straightforward way to switch to the Most Recent option. That will show posts chronologically, from anybody you’re friends with or from pages you follow. Initially it’ll be offered on Android – you’ll see the Feed Filter Bar when you scroll up on the News Feed – with it coming to iOS and in the coming weeks.

Meanwhile, Facebook is also adding new tools to control who can interact with posts. As well as adjusting visibility settings – so that, for instance, only close friends can see something you post to your wall – you’ll now be able to change who can comment on your post. That will allow for public comments, friends-only, or only the profiles and pages that you specifically mention.

Finally there are changes which help pull back the curtain on just why certain things arrive in your News Feed when you leave the algorithm to make the choices. A new “Why am I seeing this?” section will show the reasons for posts from friends, Pages, and Groups, with extra background context. That could be due to related engagement or topics, Facebook suggests, or simply because it’s related to your location and what other people near you are interacting with.

• Jan. 12, 2018

Facebook has overhauled how it ranks the posts, videos and photos that appear in its users’ News Feeds, introducing major changes on Thursday designed to put what friends and family have to say first.

In short, you’ll see more posts from friends that have spurred lively debates in the comments. And you’ll see fewer cooking videos from brands and publications. Prioritizing what your friends and family share is part of an effort by Facebook to help people spend time on the site in what it thinks is a more meaningful way.

Facebook is making the changes by tinkering under the hood, reconfiguring its algorithms that guess what you may be most interested in. Here’s what it means for you.

Publishers and brands are the losers.

Facebook is not being coy about this: Those third-party organizations that took over large swaths of your News Feed years ago — sites that post funny pictures and memes, sell you clothing, or deliver articles about the world — will have the visibility of their posts scaled back under the new arrangement.

In a post on the company’s blog Thursday, the head of its News Feed team, Adam Mosseri, wrote that showing more posts from friends and family “means we’ll show less public content, including videos and other posts from publishers or businesses.”

For many people, that news will come as a relief. In December, Facebook itself acknowledged that passive consumption of information — surfing shopping websites or reading news articles like this one — is often bad for your mood. (Sorry!)

It gestured toward a 2015 paper in the Journal of Experimental Psychology that showed that passive usage of the website, even for just 10 minutes a day, had a negative effect on students’ sense of well-being.

Those who still want to see posts from their favorite brands and trusted, wonderful publishers, one of whose articles you may be reading at this very moment, will be able to. The options under the News Feed tab on Facebook will allow users to prioritize the pages (and friends) whose posts they are most interested in.

And Mr. Mosseri explained that other posts that your Facebook connections find engaging will also rise to the top. Conversations stemming from live videos, celebrities’ posts, private groups and other highly interactive post types will be among those highlighted on the new News Feed.

Posts from people you know will rise to the top.

Without that kind of explicit direction, though, Facebook’s top priority will remain posts from your friends and family.

“To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed,” Mr. Mosseri wrote. A video attached to his post said that indicators the algorithm takes into account are likes, comments and shares.

Facebook will remain customizable, with the options that allow you to limit your exposure to certain people — even if those people are your pesky siblings or that one over-the-top uncle. One option is to quietly “snooze” a Facebook friend, which will cause their posts to disappear from your feed for 30 days.

Facebook says that it has long been its policy that “friends and family come first,” language that appeared in the site’s “News Feed Values,” which were posted in 2016.

Facebook expects you’ll spend less time on the site.

Implicit in the changes that Facebook introduced this week is that for many users, the News Feed had become mindless scrolling, moving from one autoplaying video to the next, without offering people much of substance. It was serving up junk food.

In an interview with The New York Times, Mark Zuckerberg said that it was the company’s expectation that many users would be gravitating to other sites to get their viral fix. But with more than two billion monthly users, Facebook has gained a foothold that allows it to play a longer game. And Mr. Zuckerberg said that if people begin to feel better while on the site, that Facebook’s business, and its users, will benefit.

“I expect the time people spend on Facebook and some measures of engagement will go down,” he said in his post about the changes. “But I also expect the time you do spend on Facebook will be more valuable.”

You can sort posts chronologically or based on favorites instead

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Share All sharing options for: Facebook is making it easier to turn off algorithmic ranking in your News Feed

Illustration by Alex Castro / The Verge

Facebook is introducing a handful of new features that will give users greater control over their News Feed, including an easier way to turn off the feed’s algorithmic ranking and display content in the order it was posted instead.

The changes build on previous tweaks to News Feed functionality. Last October, Facebook introduced a “Favorites” tool that allows users to select up to thirty friends and pages, prioritizing their content or displaying it in a separate feed. The company also offers users the option to sort their feeds by “most recent,” but buries these options in obscure menus.

Facebook is now making these “Favorites” and “Recent” filters much more prominent, putting them right at the top of the News Feed as separate tabs that users can switch between. You can see what that looks like in the screenshots below:

The News Feed filter bar will let users swap between algorithmic, chronological, and “favorites” filters. Image: Facebook

This filter bar is launching globally on Facebook’s Android app today and coming to iOS “in the coming weeks.” It’s not clear if it will be available on the web version of Facebook.

The filter bar will appear for all Facebook users when it rolls out, but if you don’t access it over the course of seven days (by swiping either to the Favorites or Recent tab) it’ll disappear from view. To find it again you’ll just need to swipe up and it’ll reappear.

Nick Clegg doesn’t think Facebook is polarizing

In addition to the filter bar, Facebook is introducing a new tool that lets users limit who can comment on their posts (this can be restricted to friends or just to tagged people and pages) and expanding the content covered by its “Why am I seeing this?” feature.

This latter tool was introduced last April and lets users click on posts suggested by Facebook’s algorithms to see why it was recommended to them. These explanations will now cover suggested posts from pages or people that users don’t follow, showing how posts’ related topics, interactions, and location led to them being suggested.

“Why am I seeing this?” will offer more information about why posts were suggested to users. Image: Facebook

These changes are relatively minor, but overall give people more control over Facebook’s often opaque algorithms. The changes suggest that the world’s largest social network is keen to deflect criticism over choices made by its algorithmic systems. This is not surprising considering that the company has repeatedly come under fire over studies that show these automated systems amplify misinformation and extremist content in an apparent bid to drive up user engagement — a metric that rules Facebook’s design choices.

Such criticisms have been levied against the site for years, but have become increasingly sharp in recent months as legislators and the company’s own Oversight Board mull more intrusive regulation of Facebook’s algorithms. With this in mind, it’s makes sense for the company to give its users the ability to opt-out of algorithmic sorting altogether.

But as is often the case with Facebook, the company seems hesitant to commit to changes that might undermine its own engagement stats. If the filter bar is hidden from view after seven days of inactivity, it invites an obvious question: is Facebook serious about letting users choose what they see on the site, or does it just want to give the appearance of control?

Correction, March 31, 3:14PM ET: The story has been corrected to note that the filter bar doesn’t disappear entirely if unused for seven days, but can be accessed again by swiping up.

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Algorithmic feeds serve mostly social networks. Here’s how to change to chronological feeds on major social platforms.

Image Credit: Willyam Bradberry/Shutterstock

Social networks offer a stream of updates from your family and friends or people you follow. But the feed you see by default isn’t chronological. Instead, the social networks try to figure out what you’d like to see first, and show that instead.

However, algorithmic feeds mean you’ll miss some updates you might want to see. Which is why you should disable algorithmic them and enable chronological feeds instead. In this article, we show you how to do that on Twitter, Instagram, and Facebook.

What Are Algorithmic Feeds?

With algorithmic feeds, the social network algorithms are predicting what you should be reading. Rather than showing you all new posts in chronological order, you’ll see what the social network predicts you want to see.

To achieve this, social media platforms take data from posts you’ve interacted with in the past, posts currently trending well, and sponsored posts. That’s what the algorithm does.

The amount of detail social media platforms can pull is immense, they even study how long you look at certain posts for!

By showing you these posts, each social media platform tries to get you to stay on the platform for longer. The longer you stay on the platform, the more ads it can show you, and the more money it can make. That’s a fairly straightforward business model.

It’s important to make the distinction that social media companies aren’t strictly controlling what content you see. Each platform’s algorithm was designed to show you relevant content and make the platform money.

The algorithm will evolve by itself, and choose what posts to show you without any human oversight—there’s nobody at any social media company choosing who sees what. While the platform creates the algorithm and gives it a goal, it can’t choose the content.

The Pros of Algorithmic Feeds

There are some good intentions behind these algorithmic timelines, besides good business for the social media platform. Algorithmic feeds try to show you more of what they predict you’ll like, and often it does a fairly good job. You may discover new content you wouldn’t have otherwise seen.

Instagram estimates that users miss around 70 percent of their feed. So, it makes sense to reorder the feed to put things you will like at the top.

This can be especially useful to catch up on notable events or posts from your favorite accounts when you haven’t logged in for a while.

Algorithmic feeds won’t cause you to miss out on any content. Both Twitter and Instagram have clarified that the algorithm only affects the order of the posts–it doesn’t hide or delete any content. So, while posts considered interesting will be shown at the top, if you keep scrolling you’ll still see every new post since you last used the app.

The Cons of Algorithmic Feeds

The biggest drawback of algorithmic feeds is that you might be looking at irrelevant content. Not-so-recent posts can crop up in an algorithmic feed, so they may no longer be relevant. For example, yesterday’s news story might have been really popular on social media so appears in the feed, but it’s not relevant anymore.

You’re also dependent on the algorithm’s intelligence. While algorithms can often predict what posts you’ll like pretty well, it doesn’t get things right all the time.

Also, you need to train the algorithm over time with your interactions on the app. If you’ve just signed up to a new social media platform, it won’t know you very well.

A company having control over your timeline can be a big issue. Facebook, for instance, already restricts how many times a brand’s posts can appear in your News Feed. You might like the MakeUseOf Facebook page, but that doesn’t mean you’ll see all updates from it in your timeline.

Of course, the business model of social networks is dependent upon ads. Algorithmic feeds give social networks the power to insert ads in the right order on your timeline. With the information social media platforms have, these ads can be scarily relevant.

There’s also one argument that social media platforms’ algorithmic feeds can cause addiction to the apps.

One final blow comes to content creators and businesses. If you schedule posts at a certain time every day, there’s no guarantee that your audience will see them at that time. This can particularly affect companies trying to run social media promotions.

How to Disable Twitter’s Algorithmic Feed

Of the three social networks, Twitter undoubtedly offers the easiest way to switch from an algorithmic news feed to a chronological one. The process is exactly the same for both desktop and mobile devices.

Facebook today announced a slew of new changes coming to its app on iOS and Android, making it easier for users to turn off the algorithmically-ranked News Feed, and new tools for controlling who can comment on posts.

Facebook previously rolled out a new Favorites timeline, allowing users to specify their favorite friends, family members, and pages, and access their posts in one place. Facebook’s now building on that functionality with a new Most Recent mode that will show posts in chronological order instead of based on an algorithm.

The Feed Filter Bar offers easier access to Most Recent too, making it simpler to switch between an algorithmically-ranked News Feed and a feed sorted chronologically with the newest posts first. Android app users can access the Feed Filter Bar when they scroll up on News Feed. The same functionality will be available in the iOS app in the coming weeks. Regardless of how often you use them, you can find Most Recent and Favorites in the Shortcuts menu.

The new mode, or timeline, will be available on iOS in the coming weeks, but is already available on Android. Additionally, Facebook offers tools to turn off political ads, and the ability to “Snooze” a specific page or person to stop seeing their posts.

Other changes coming to the Facebook timeline include the social-media giant offering users more context as to why they may be seeing a specific post. For content labeled “Suggested for You,” users can now learn what factors triggered Facebook’s algorithm to suggest the post to you. Factors may include past related posts you’ve engaged with, topics that interest you, or your location.

Related engagement: A post may be suggested for you if other people who interacted with the post also previously interacted with the same group, Page or post as you.

Related topics: If you’ve recently engaged with a certain topic on Facebook, we may suggest other posts that are related to that topic. For example, if you recently liked or commented on a post from a basketball Page, we could suggest other posts about basketball.

Location: You may see a suggested post based on where you are and what people near you are interacting with on Facebook.

Lastly, following in the footsteps of Twitter, Facebook will now allow users to specify who can comment on their posts. Users can choose to have anyone be able to comment, just friends, or only profiles and pages mentioned in the post.

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Capturing attention on social media is more challenging than ever before. Users are inundated with so much content that brands find it difficult to break through the non-stop noise.

Getting noticed requires something extraordinary, whether it’s a trendy new approach to social media video or an exciting campaign based on eye-catching graphics. But how should brands integrate these new ideas into their social media—are traditional posts more effective, or should brands be using Stories to communicate?

Here we will look at the benefits of these two types of social media content, so you can make informed decisions when it comes to your social strategies.

Interested to know more about the social media marketing strategies? Check out the Advanced Social Media Marketing Certification Training. Enroll now.В

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Social Media Posts

You are probably familiar with traditional social media posts, which show up in the regular feed in the center of the page. This is the same place you see updates from your friends and family, and the occasional posts from your favorite brands.

When it comes to publishing content on social platforms, there are plenty of benefits to using traditional posts to get the word out:

PermanenceВ

ExposureВ

Real EstateВ

The typical social media posts you see in the main news feed have some big benefits, which can make them more effective by the nature of their format. Still, there are plenty of reasons to engage social media Stories, like those you see on Facebook and Instagram.

Social Media Stories

Now that we have looked at several ways traditional posts can be effective for getting attention on social media, let’s take a look at how social media Stories can help brands stand out. FYI, Stories are the short clips of images or videos you see at the top of your social media networks, displayed as rectangles on Facebook or as circles on Instagram.

FleetingВ

AuthenticityВ

EfficientВ

As you can see, brands can leverage the benefits of Stories to engage followers in an entirely different way. And more than half of marketers say that using Stories has been effective.

But is it more effective than posts?

That depends on your goals. If you want to create that sense of urgency and excitement with your content, then Stories may be the way to go. However, if you want a more permanent solution for driving traffic to your site or establishing a presence on social media, then traditional posts may make the most sense.

You could also explore the benefits of using a combination of social media posts and social media Stories to satisfy more than one goal and to serve different audiences within the same platform.

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I am not seeing posts and status updates from all my friends on my Facebook feed!

If you’re a Facebook user experiencing this problem, you’re not alone.

Luckily, this actually isn’t a bug. It’s just the way that the Facebook algorithm works.

You can, however, adjust some settings to see posts from more friends on Facebook.

The video above goes over all of the potential solutions to increase the diversity of posts in your Facebook news feed. I also discuss how you can change your feed view to view the most recent posts instead of the top posts.

A detailed explanation on how to change the Facebook feed view is below but I also recommend you watch the video as I go into detail about how the Facebook news feed algorithm works as well as additional tips to freshen up your feed.

By default, Facebook is now displaying the “Top Stories” from your friends on your homepage instead of the “Most Recent” stories. By changing this setting, you will see posts from a more diverse set of your friends.

View the “Most Recent” posts instead of “Top Stories”:

1. Go to your Facebook homepage.
2. At the very top, click on the link labeled “Sort“.
3. From the drop-down menu, select “Most Recent” instead of “Top Stories“.
4. All posts will now be displayed!

Additionally, you can also alter how often you see posts from each particular Facebook friend. You have the choice of seeing “All Updates“, “Most Updates” or “Only Important“.

Change your how often you see posts from friends:

1. Navigate to your Facebook homepage.
2. Find a status update from the person who you would like to change your preferences for.
3. Hover over the post and click on the drop-down arrow that appears in the top right corner.
4. Select your desired Facebook wall post preference for that user.

Anson Alexander

I am an author, digital educator and content marketer. I record, edit, and publish content for AnsonAlex.com, provide technical and business services to clients and am an avid self-learner. I have also authored several digital marketing and business courses for LinkedIn Learning (previously Lynda.com).

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People you are friends with on Facebook show up in your main News Feed due to the fact that you have a relationship link with them on Facebook. If you are tired of seeing someone’s posts show up in your News Feed but you don’t want to remove them from your friend list, you can unsubscribe from all of their news updates. This will completely remove them from your News Feed.

Log in to Facebook.

Scroll through your News Feed until you see an update from the person you want to stop showing up on your News Feed.

Click on the drop-down arrow next to their name, then click “Unsubscribe from X” where “X” is the person’s name.

Margaret Worthington has been writing and editing since 2001. Her work includes editorials and articles for a college newspaper, toy articles for Hasbro, copy-editing a romance novel and rewriting a publication for “GreenBlue.” Worthington holds an Associate of Arts in English and journalism from Piedmont Virginia Community College and is pursuing a Bachelor of Arts in English and journalism from the University of Virginia.

One of the features Facebook has always been incredibly sneaky about is the order of posts appearing in the News Feed. By default, it’s algorithmic (it’s called Top Stories), meaning Facebook decides the order in which you see posts. This is alright if you trust the company’s machine learning algorithms, but just seeing posts in order in which they appear chronologically has a lot of benefits.

Facebook does offer an option to show the Most Recent stories in the News Feed — it’s tucked away in the Shortcuts menu, possibly under See More — but the setting “eventually” returns to Top Stories. This odd behavior shows how important it is for Facebook to keep showing you stories in the order it chooses, but it’s also incredibly annoying if you’re set on seeing the most recent stories, as there’s no permanent way to turn this feature on. (Notably, Facebook CEO Mark Zuckerberg was recently grilled by the U.S. Congress about the way the company’s algorithms work).

Now, Facebook has made some changes to this, but it’s still being very dodgy about it.

On Wednesday, the company announced a new feature on mobile called the Feed Filter Bar, which essentially gives you two new tabs on top of your News Feed. You can choose between Home, which shows you the algorithmically chosen Top Stories; Favorites, which displays posts from the people you’ve chosen as such (check out how to set Favorites here); and Recent, which gives you a chronological view of your timeline.

Finally, you say! Not so fast. There’s still no way to permanently switch to Recent, meaning you’ll have to tap on that tab every time you open the app.

UPDATE: April 1, 2021, 9:12 p.m. CEST Initially, I was told that the Feed Filter Bar option only appears for users that use the Favorites and Most Recent features frequently. However, a Facebook rep explained that their initial explanation of how the feature works was not entirely correct. Instead, according to Facebook, “the Feed Filter Bar is available now to all Android app users when they scroll up on News Feed” and it “will show up for all Android & iOS app users regardless of how often they use it when they scroll up on News Feed.”

I wanted to try all this out on the iPhone, but these features are currently only available on Android (Facebook says the Feed Filter Bar feature should be available on iOS “in the coming weeks”). So I fired up the latest version of Facebook on an Android smartphone, but still no dice — I don’t see the Favorites feature, and the Feed Filter Bar doesn’t appear for me. I don’t even see the Favorites feature on the web version of Facebook. The above may be specific for me, but I’m sharing it just to show how complicated it can be for a user to access a simple new feature on Facebook — especially when that feature gives the user more control.

Note that I can still access Most Recent stories through the Shortcuts menu (it’s located on the top left of the web version of Facebook, and on the top right of the mobile version). But it’s not very practical — for example, on mobile, when you’re browsing through Most Recent stories, you lose access to most of your menus and options; the only way to get to them is to tap the back arrow in the top left, which returns you to the standard version of Facebook.

I’ve asked Facebook to elaborate a bit on these features, and will update the post when I hear back.

UPDATE: April 1, 2021, 11:51 a.m. CEST Update: Facebook rep Alexandru Voica got back to me with the following.

On Feed Filter Bar appearing only if you use other features: “The menu will appear at the top of News Feed for everyone who engages with it. Regardless of how often you use them, you can find Most Recent and Favorites in the Shortcuts menu. So the ability to switch between your algorithmically ranked News Feed, Favourites and Most Recent is always there, but the filter bar just appears at the very top of your News Feed if it’s a feature you use regularly.”

On Favorites option not showing up for me: “Favorites is starting to roll out globally from today.”

On Most Recent eventually reverting to Top Stories: It will “stay active for the duration of that usage of the app.”

The good news about all this is that it is now — sort of — easier to get a chronological view of the stories in your Facebook News Feed. But it definitely seems that Facebook is not even remotely ready to give its users full and easy control of what they see in their feeds.

Facebook also added more controls for managing who can comment on your public posts — it can be anyone, friends, or profiles and pages you mention. Finally, the company is providing more context around suggested posts through the “Why am I seeing this?” option.

Facebook is one of the best free tools for photographers to use to market their business.

The ability to tag clients and have all their friends see the photos you took of them is one of the best ways to get new clients, especially when people leave a lot of awesome comments on your work for their friends to see.

Yet have you noticed that some posts get a lot more response than other posts? I’m always a bit disappointed when I post something and get little or no response from people, when other posts seem to go crazy with people responding like mad. Or maybe you find that you get lots of response when you post it on your personal profile page, but very little when you post stuff on your business page.

Fear not, I’ve just learned the secret to getting your posts to show up in people’s news feeds, ultimately getting more people to see your amazing work and hire you!

The News Feed is where it’s at

When you sign into Facebook, the news feed is the first thing you see. It shows you what your friends are up to, and unless you click the “Most Recent” link in the top corner of the page, Facebook ranks your friends activities and posts by what it thinks is most important.

Have you noticed that some people get a lot more face time on your news feed while other people never seem to show up?

This is where you want to be.

If you don’t show up here, you’ll lose out on a lot of the potential that Facebook has for your business.

We’re going to talk about this in the context of a business page instead of a personal profile page because that’s how Facebook prefers you promote your business, but all the principles apply to your personal profile as well.

So how do we get to the top of the news feed? There are three things that Facebook takes into account.

Affinity

Affinity is basically Facebook’s measure of popularity. It’s not necessarily the number of friends that you have, but rather how often people engage with your posts.

Think back to high school. Remember the popular crowd? Maybe you were part of it, maybe you weren’t.

You couldn’t “earn” popularity by talking to popular people. They had to take interest in you, talk and engage with you, and then you’d become more popular by being noticed and “selected” in part by the popular kids.

Man, high school could be brutal. I’m glad those days are over! Thankfully, Facebook isn’t quite as severe.

Similar to high school, affinity is the measure of how much people engage with you or how much their friends engage with you. This is Facebook’s way of determining popularity. You can’t earn affinity by posting on their stuff unless they start posting back and engaging with you as well. It’s a one-way street in this regard.

So if you post something and get lots of people to engage with it, leaving comments, liking it, and sharing it with others, you’re going to show up higher in the news feed than if you post something and no one says anything. This makes it vital to post things that people find interesting enough to interact with.

On an even more curious note, have you noticed that sometimes you get photos or other posts from people in your news feed that you aren’t even Facebook friends with? This is because one or more of your Facebook friends has commented on it and so there’s a high affinity given to it, making it show up on your news feed.

So if you can’t earn affinity, how do you get it?

Post things that get people to respond. Ask questions, post links you think they’d find interesting, and write meaningful comments on things that other people post. It takes time, but it’s worth it to get your stuff to show up where people will see it. The return on investment for your time will be high once you’ve build this up.

Different types of posts are given different weights

There are lots of different types of things you can post on Facebook. Status updates, links, photos, comments, videos, events, questions or polls, etc.

Before continuing, take a moment to go log into Facebook and see what type of things are at the top of your news feed. Just don’t get so distracted that you forget to come back. I do that more often than I care to admit. 😉

Here’s what Facebook gives priority to, with the first type of post in this list getting more priority than stuff lower down in the list. Does it match what you saw in your own news feed?

1. New products like questions or check-ins to places
2. Comments on other pages
3. Photos and videos
4. Comments from your page on photos and videos in response to other users who have commented on your photos and videos
5. Links that you’ve shared
6. Status updates

While this may not change WHAT you post, you can get more weight or priority by responding to the comments people leave on your posts, even if it’s as simple as saying thank you. It can drive your engagement and help you to show up higher in the news feed.

Facebook is constantly changing, so the older your post is, the less chance you have of it showing up in the news feed.

I’ve found just through personal experience that when I post something late at night before heading to bed, it doesn’t do as well as when I post it earlier in the day when people have more time to see it and engage with it right away. This is because by the time people wake up, it’s already several hours old so it’s lost some of its ranking.

That isn’t to say that you should only post things in the morning – the best time to post will be when people are using Facebook (generally after work and in the evenings, but not always).

Tying it all together

Facebook takes all three of these things into account when determining how it will rank in the news feed.

For example, if you post something with lots of weight like photos when lots of people are online and people see it but do not engage with it right away, your affinity will drop and you’ll fall farther down the news feed (or fall off altogether.)

Your goal is to post things that people will engage with quickly. Then respond to the people who interact with your content. It will not only help give it more weight, but you’ll be interacting with people more which may encourage them to interact with your stuff more often, which builds your affinity overall.

Put it into practice

If you found this helpful, come and interact with us on The Modern Tog’s Facebook page. I’d also appreciate it if you’d share this post on Facebook as well. It only takes a moment to click, and it’s a great way to say “thanks” for this post.

I also wrote a post awhile back about how using Facebook Comments on my website doubled my traffic in one month that you may be interested in.

If you want to learn more about how to get engagement from Facebook, check out this amazing 21-day Facebook video series where I learned this awesome secret. There’s lots more good stuff there that I’ll be implementing in my own business as well.

Finally, if you’d like to get exclusive photography business tips and insider information about The Modern Tog, sign up for our email newsletter.

Change Facebook News Feed to Most Recent instead of Top Stories.

Most social networks including Facebook tend to show Top Stories by default instead of Most Recent stuff. Moreover, there isn’t a way to always see the most recent posts on Facebook since the News Feed eventually returns to its default setting. This can be pretty annoying if you prefer to see the latest updates rather than a most popular post made several hours ago.

Though one can always sort Facebook by most recent, doing so is now a little cumbersome. That’s because the Feed Filter Bar (introduced a few months back) to easily switch between Home, Favorites, and Recent has been silently pulled off from the Home tab. This new menu used to appear at the top of News Feed but not anymore. Hence, a lot of Facebook users are asking to bring back the Most Recent button.

Feed Filter Bar on the Facebook app

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Can I get Facebook News Feed in chronological order?

Thankfully, it is still possible to view your Facebook posts in chronological order. It’s just that the company has moved this certain functionality deep down in the Facebook app. Apparently, Facebook wants its users to see algorithmically-ranked stuff first on their News Feed instead of the newest posts, sorted chronologically.

Now let’s see how to switch to Most Recent so that you see posts from friends, groups, and Pages in the order they were posted.

How to sort Facebook posts by Most Recent (2021)

Follow the steps below to see Most Recent posts on Facebook 2021 for iPhone and Android.

1. Make sure you are running the latest version of the Facebook app.
2. Open Facebook and tap the “Menu” tab at the bottom right corner (on iPhone) or top right (on Android) of the screen.
3. Scroll down on the Menu screen and tap on “See More“.
4. Select “Recent & Favorites” from the list.

Voila! You can now see the Feed Filter Bar along with the message “You’re seeing new posts first.”

TIP: The ‘Recent & Favorites’ tab can move up and appear with other essential shortcuts on the Menu page if you often use it.

‘Recent & Favorites’ shortcut on Facebook app

Note that Facebook might automatically switch back to Top Stories or most relevant posts first after a short while. Unfortunately, there is no way to make this change permanent.

How to see Most Recent posts on a Facebook group

Do you want to view posts in the most recent order while navigating through a particular group on the Facebook app?

To sort Facebook group posts by Most Recent,

1. Go to a certain group using the search option or directly from your News Feed.
2. On the Facebook Group, scroll down a bit and look for the “New Activity” section.
3. Tap on “Sort” seen alongside New Activity.
4. Select the “Recent Posts” option from the popup at the bottom. By default, New Activity is selected that shows you posts with recent comments first on a group.
5. Now you can view Facebook group posts in chronological order.

You’ve probably liked a lot of pages over the years on Facebook.

When Facebook first started, liking a page was a way to tell people your preferences and hobbies. People liked movies, TV shows, bands, activities, and even common actions such as “going to tell someone something and then forgetting what you were going to tell them.”

Now, when you like a page, be it for a group, restaurant, or something else entirely, it’s more so to follow those pages and keep yourself updated. People still like their favorite bands and TV shows, but they also like pages such as “existential despair” because the page posts funny memes.

Your likes also serve more purposes nowaday for new features such as Facebook Dating, where potential matches can see if you two share the same interests.

You may be wondering just which and how many pages you’ve liked – and maybe thinking about cleaning up and getting rid of a few. The easiest way to do that is to view all your liked pages.

Here’s how to find liked pages on Facebook.

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How to find liked pages on Facebook on a computer

1. Go to your Facebook profile page on a Mac or PC.

2. Under your cover photo on the far right, click the dropdown menu labeled “About.”

3. From the dropdown menu, near the bottom, select “Likes.”

4. You will now see a list of all your liked pages. If you want to, you can use the categories at the top to sort them.

How to find liked pages on Facebook on a mobile device

1. Go to your Facebook profile page on your phone.

2. Under your public About Info, tap the three dots labeled “See Your About Info.”

3. Scroll down until you get to Likes, then tap “See All.”

Written by Sophia Dagnon

Last modified Jul. 22 2021 · 4 min read

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As social media marketers, we are often asked how often we post to our Facebook pages.

My answer to this FAQ is probably different from yours. And how often you post to Facebook is probably different than the last social media manager you spoke with.

And all of our answers might be right on the money.

How often we post to our Facebook pages shouldn’t be arbitrary, but it shouldn’t be a one-size-fits-all rate. Let’s learn how to figure out a frequency that works best for our own businesses.

Factors that determine how often to post to Facebook

The simple truth is that the right posting frequency will depend on a number of crucial factors. There isn’t a magic number that’s going to work for everybody.

But, by taking a few key points into account you can find your magic number.

1. Audience preferences and demographics

Who your followers are and what they like is the number one thing the smart social media marketer takes into consideration.

Facebook’s insights tools make it easy to see exactly who they are, what they want and what’s working for them.

Dig into the data.

Study the groups of people your posts currently reach. One way you can do that is based on demographics. This will give you an insight into the times and styles of posts that get the best results.

Compare this to your ideal client profile. How successful are you at reaching them at the moment? This will help you figure out how often to post to your page.

2. Type of business

Not everyone spends the same amount of time on social media and certain businesses and audiences have had an easier time adapting than others.

While every industry can benefit from a strong social media presence, the type of industry you are in and its current habits are going to influence the type of posts you make and their frequency.

Use Facebook’s “Pages You Watch” tool to study the pages of people in your industry that you want to emulate.

Go into your Facebook Insights. Under “Posts,” simply click on “Add Pages” to start creating a list. The tool shows you the number of reactions, comments and shares for each page’s most popular recent post.

This is handy for following complimentary pages with a similar audience to yours. How many times do they post a day? Which posts get the best interactions? Now try their successful strategy on your own page.

3. The type of posts

Certain posts do better than others. Posting three promotional posts to your Facebook page every day will not make you popular and will bore your followers.

However, if your audience is active on Facebook and you can offer a relevant, interesting selection of posts then posting multiple times a day may work well for you.

Experiment with different post styles and track the engagement you get for each. You can use the “engagement” section of your Agorapulse reports to visually track interactions.

So, to find your magical number, reflect on the types of posts you share.

4. The number of followers

This isn’t about the eternal fight between quantity and quality. It’s about organic reach.

In 2013, the way Facebook weighted content changed. It dropped Edgerank in favor of machine learning.

The new algorithm uses over 100k different factors to determine who sees which post. The new algorithm’s main purpose was to show users more of what they already love and to keep the personal connections with friends and family to the forefront.

This meant that the organic reach of business pages dropped dramatically. Generally, the larger the page, the less its organic reach. So, if you have a really large following posting multiple times a day to reach different segments may work really well for you.

Finding your perfect “post to Facebook” number

Knowing your audience and adjusting your strategy to meet their needs is the number one thing that will keep you competitive today and through any future algorithm changes.

Starting with 1-2 posts per day will allow you to create a good baseline and begin testing and experimenting with more frequent or less frequent posting.

External factors are going to influence user engagement so take time zones, national and regional holidays and current events into account when analyzing your data.

The most important thing is to never let your Facebook posting strategy stagnate. Using these tips should be a good way to keep things fresh.

How often do you post to your Facebook pages each day? Let us know in the comments!

How Your Small Business Can Thrive

Table of Contents

1. Introduction to Facebook marketing
2. The old Facebook quantity over quality question…
3. Why aren’t people seeing my Facebook posts?
4. How can I get more views on my business’ Facebook posts?
5. How do I build a more engaged fanbase on Facebook?
6. How do I make the most out of Facebook Insights?
7. What are the ideal image sizes for Facebook?
8. Facebook Live? Facebook Videos? How do I choose?
9. “Boosting” Posts vs. Facebook Ads – How to Choose?
10. How smart brands are “hacking” Facebook marketing

CHAPTER

How can I get more views on my business’ Facebook posts?

Experimenting with promoted posts can have big benefits, but most Page posts in a person’s Feed are organic. (Curated by Facebook’s algorithms, natch – not organic from Whole Foods!)

In fact, the more Pages a person likes overall, the likelier it is that the Page posts they see are organic ones.

So before you shell out cash for ads or spend money to promote your posts, here are some things you can do to optimize the way you use your Facebook Page to get more eyeballs on your content for free.

Share irresistible content with your fans
Easier said than done, of course, but people can tell when you’ve put thought into a post and when you haven’t. Posts with engaging and relevant content hold more “weight,” so share stuff that grabs attention and triggers people to share and comment.

Add images to every. single. post.
Choosing an eye-catching featured image to go with your update can have a huge impact on shareability.

Encourage fans to interact with your posts!
Because your “affinity” depends on creating a relationship with fans, encouraging them to like, comment, and share your posts increases the odds that they’ll do just that! The more likes you have, the more chances you have to increase “affinity” with each individual user.

Respond to Facebook Messenger inquiries faster
You may notice that your favorite business Pages show visitors how quickly the company responds to inquiries via Messenger. It turns out that responding to Facebook messages in a timely manner can increase your affinity with users – plus it’s just a nice thing to do!

Post questions to get fans talking!
Questions can be related to your general industry or to popular topics. An example of an industry-focused question might be, “If you could only ask a life coach one question for free, what would it be?” or “What’s an app most people haven’t heard of that you love?” These questions spark creativity and personal opinions, which usually help get conversations started.

Add a call to action to your posts
Need to light a (virtual) fire under your audience? A simple prompt at the end of a post can be the spark you need! Don’t hesitate to tell your fans to like, share, and comment on your posts.

Most of all… post and post often!
There’s no way of keeping your posts from dying off, but by posting several times a day you stay in your fans’ Feeds without having to worry too much about that pesky “time decay” eating up all your good Facebook karma.

Algorithm conspiracies aside, there are ways to diversify your News Feed

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